tag:blogger.com,1999:blog-2944317642978738954.post7795840301408361728..comments2015-10-06T15:16:49.409-07:00Comments on Tales from the Silicon Valley Front.: YAWNER ™ : White papers, why???Jayrutzhttp://www.blogger.com/profile/07170846021222176788noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-2944317642978738954.post-10738938034365213462009-09-18T13:59:08.378-07:002009-09-18T13:59:08.378-07:00Well, it's ok to be selling something, that...Well, it's ok to be selling something, that's the point, right? But make it meaningful and relevant. As I learned a long time ago at IBM, selling is truly noble profession when you are solving problems for people!!Jayrutzhttps://www.blogger.com/profile/07170846021222176788noreply@blogger.comtag:blogger.com,1999:blog-2944317642978738954.post-52783741259903640022009-09-16T18:04:14.912-07:002009-09-16T18:04:14.912-07:00Ken,
Love the acronym! And great analysis - cert...Ken,<br /><br />Love the acronym! And great analysis - certainly describes most I've seen. It seems that most whitepapers are thinly veiled attempts to sell something rather than actually provide some knowledge of value to the audience. Once the bait-and-switch is apparent the reader quickly loses interest in the whitepaper and trust is eroded.richhttp://www.richworklife.comnoreply@blogger.com