Personal Observation and commentary on my life in the Silicon Valley.
Thursday, September 10, 2009
Random thoughts on social media and PDP™
Jim Tybur's interesting post here: http://irongiving.com/ made me think if Twitter and other social media could be a great way to measure Product Differentiation Pressure™ ...Not sure yet how they connect, but maybe....
Ken Rutsky is a 25 year industry veteran and is the Founder and President of KJR Associates, Inc. Among some of his innovations are the Netscape Now program, the Internet's first affiliate program and building Netscape.com's federated login system. Ken has been the VP of Marketing at 3 start ups and has spent the last 2 decades in B2B, B2C marketing of everything from chips to browsers to configuration management to security.
Today, Ken is taking his experience and building a consulting business helping companies discover and implement customer based differentiation and go to market strategies.
That is, when he isn't chasing his 4 kids or sneaking in a bike ride or workout...
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