Sunday, August 30, 2009

PDP™, More to Come, and why it matters

Thanks for the positive feedback on Product Differentiation Pressure™, or PDP™. PDP is a concept which I've been working on for a while, and there is much more to come. Before I dive deeper into the symptoms of poor PDP, I wanted to talk about why this is so important.

I am a classically trained technology marketer. I crossed the chasm and grew up in the tornado. I've got a lot of respect for the traditional view of whole product from Geoffry Moore, and positioning ala Reis and Trout, and the good old 3 Ps and 4 Cs that I learned in Marketing 101. In fact all of these are tools to pull out and use with success.

Why then focus on product differentiation, especially at a time where all the experts say differentiation is not substainable?

Well, to me, differentiation is at the crux of an effective go to market strategy. That's a bold statement, so I guess I better explain why. But the kids are roused now and blogging time is over for this morning...time to cook breakfast...more to come later...


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