Wednesday, August 19, 2009

SWATing Away at Marketing Plans

It's been quite a while since I blogged about anything even somewhat substantial. I am heads down on my project with Nimsoft. It is exciting and challenging, and I am loving it. We've built a very aggressive launch plan, and are now in deliverables execution mode. This is the grind part of the project, and every inch of progress is hard work. The team here is great and we are doing a lot of good work together.

I just put together a nice summary preso of the Secure Computing SWAT initiative work we did on Web2.0 threat protection in the late 2007- end of 2008 timeframe. It was probably one of the most successful campaigns that I've worked on end to end. This was really successful on a lot of levels, and is a model that I am using today for the current project we are doing. If our Nimsoft "Project Owen" is half as successful, than we hit a homerun at Nimsoft.

As I work on solidifying the KJR Assoc consulting business, the SWAT case study is a great template and service offering case study. It's all coming together...Looking forward to chatting with several friends on this topic over the next weeks, squeezing this in between presentation, whitepaper, website, demo, and other Owen deliverables...

Head back down now...

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