Product Differetiation, why it matters, part II

In my last blog I stated that , "differentiation is at the crux of an effective go to market strategy".

Why? First, let's define product differentiation.

Product differentiation is the messaging that communicates
why your product is better than the competition at delivering
a set of business benefits that matter to a set of buyers.

So, there's a definition. Been too too busy doing to write...But please note the absence of the word "Feature" or "feature set" in this definition. More to come on the roles of features in product differentiation next time...